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Culture, Food, Lifestyle

Clara Ole revolutionizes Filipino Fried Rice

Despite the fact that fried rice isn’t really a Filipino original food, but it has become a staple food for Filipinos since it was brought and introduced by the Chinese in the Philippine shores and has been added to the usual food stuff that the country has loved and embraced—and it has made Clara Ole, a local food brand to introduce its ‘Ora Mix Mo’ Specialty Fried Rice Mix.

On May 11, the said product that would revolutionize in coming up with a lot of tasty fried rice in the country was launched at 55 Events Place at Scout Rallos Street, Quezon City with GMA-7’s ‘Unang Hirit’ co-hostess Suzi Entrata-Abrera as the host anchor for the said festive event that was flooded by all members of media.

Clara Ole takes pride in claiming that its latest product in the market ‘Ora Mix Mo’ can live to its promise: ‘kanin pa lang, ulam na’ (even if it’s just a rice, it already a dish).

What makes a ‘sinangag’ standout with ‘Ora Mix Mo’ Specialty Fried Rice Mix?

It is for a fact that its paste form is different from other existing, competing brands, which are granulated or powdered. With it—it can easily blend and mix with the rice and can be distributed well with the rice being cooked with it.

Also, it’s fortified with IRON, which can easily be absorbed and is good for the body; and NO MSG.

Lastly, it’s budget-friendly and economical with serving suggestions of :
• For every 30g – it is good for two-four cups of cooked rice
• For every 120g – it is good for eight-twelve cups of cooked rice

Sinangag Fest

Clara Ole will also be holding the FIRST-EVER and perhaps dubbed as the BIGGEST and GRANDEST celebration—its Clara Ole Sinangag Fest will have four festival areas: Pampanga, Olongapo, GMA and Nueva Ecija.

The ‘Ora Mix Mo’ Team will kick-off its fest with a 100 Palengke (Market) Sinangag Cook-Off Tour nationwide. Its main objective is to search for the best 100 Clara Ole ‘Ora Mix Mo’ sinangag recipes and at the end of the tour compile it to be a cookbook to be launched thereafter.

Mechanics of ‘The 100 Best Clara Ole ‘Ora Mix Mo’ Sinangag Recipes’

To qualify, simply purchase any Clara Ole ‘Ora Mix Mo’ Specialty Fried Rice Mix variant. Then create a fried rice recipe using the entrant’s variant choice and present it to the Sinangagfest Roving Public Market Caravan team. There will be top five sinangag recipes to be chosen from participating markets.

In Pampanga, Olongapo, Nueva Ecija and GMA—there will be 20 Clara Ole Ora Mix Mo sinangag recipes that will be chosen; while 10 each from Cebu and Davao—to complete the 100 sinangag recipes.

The Sinangag Recipe Book

Like what was mentioned, all winning entries—the 100 best sinangag recipes will be included in the recipe book. It is a truly ambitious, but a fitting tribute to highlighting the real star of a Filipino dining table—the rice, and not just a plain rice, but one that is exciting, appetizing fried rice—jazzed up with Clara Ole’s ‘Ora Mix Mo’ Sinangag Fried Rice Mix variants.

Another ground-breaking about this event or effort is the compilation of 100 Ways to Cook Sinangag from the winning contestants and will feature their brand of winning sinangag recipes and their respective profiles, too.

During the launch, Ms. Entrata-Abrera was joined by Filipino renowned chefs: Sandy Daza and Eugene Raymundo as well as its guest chef, the Junior Masterchef grand champion—Kyle Imao.

The press people were all treated to not just a festive mood during the event, but were also very involved since the ‘cooking demo’ by the celebrity chefs and the media people took part as well. The latter gets to cook the chosen fried rice recipes of the guest chefs as assisted by the chefs themselves.

There was also a showdown of whose fried rice recipe gets the nod from the panel of judges and it was the team of Chef Eugene Raymundo that was proclaimed the winner.


About JudeisHere

Writer-Editor-Facilitator, Creative Strategist-Marketer, Publicist and PR Practitioner, Publisher and Social Entrepreneur.



  1. Pingback: Juk: Korean Rice Porridge « From Korea with Love - 21/05/2012

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