After the re-opening of Yoshinoya’s outlet in SM North EDSA on May 4 this year, its Robinsons Galleria branch followed suit on August 12, and still situated on Level 1, East Wing of the said mall.
Yoshinoya is best known for its delicious, affodable, and fast meals, which consist of of beef and rice bowl recipes.
It has its beginnings in a humble fish market in Chou-ku, Tokyo, in the outskirts of Edo Castle with Eikichi Matsuda as its founder. Matsuda’s gyudon (beef bowl) entirely new concept in Japanese culture, was an instant hit to the hard-working fishermen and market visitors.
When Great Kanto earthquake hit Japan in 1923, Yoshinoya was forced to move to Tsukiji with the rest of the fish market and its growing patrons, too.
Eikichi Matsuda’s son, Mizuho Matsuda transformed its business into an all-day, all-night (24-hour) fastfood-type of restaurant in 1946 and it became more popular in Japan with more than 1000 outlets to date. In the world, apart from Japan, there are more than 1,400 Yoshinoya restaurants in countries like the USA, Hong Kong, China, Singapore, Malaysia, Taiwan, Indonesia, Thailand, and the Philippines with six stores in Metro Manila.
The recently re-opened stores boast not only of its more lively painted walls with orangy color, but also has well-lit dining areas with framed items of iconic Japanese images hanging on its walls. It’s not just that, Yoshinoya has added more recipes in its menu list for its Filipino patrons and foodies to enjoy. Available new offerings are—Maki variants, Yoshi Chicken, Kani Salad, and Yasai Itame.
Century Pacific Group under its retail arm, Yoshinoya Century Pacific Incorporated also set to re-open its SM Megamall outlet on September 16 and intends to open two new more stores within the year with upcoming exciting products to choose from.