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Meet Today the 14 Finalists in Figlia’s Shoe Design Contest

ORTIGAS CENTER, Pasig City – Today, on Valentine’s Day, Figlia, the Philippines’ premier label shoe label will reveal its finalists and the five winners at SM Megamall’s Atruim, on the fifth floor, at 3pm.


Launched in October 2013, the contest gathered hundreds of entries from all over the country and has trimmed down its finalists to 14.

The finalists are: Kristina Leanne Basilio, Genesa Grace Alvarado, Joshua John Garcia, Pamela Pabuayon, Sheila De Jesus, Patricia Anne Santos, Ma. Ysabel Lotti Galicia, Izell Lim, Trixie Anne Tiangco, Rochelle Mari Bernabe, Paul Lester Dellosa, Sachi Go, Samantha Go, and Katherine Marie Austria.

The contest theme is ‘Self-Expression’ and aims to the creativity and design skills of Filipinos by creating a prototype of what they envision their respective shoes would look like. The grand winner will receive a brand new Wacom unit and so as his mentor worth Php20,800 with three thousand worth of Figlia gift certificates and a Starcard membership. There will be four runners-up with corresponding loads of prizes, too.

Members of the Board of Judges are: Rommel Calaspara of Wacom Philippines, who is a proud partner of this maiden design contest; Janeena Chan, a TV host, VJ and a model-actress combined; Ricardo Cepeda, a former fashion and commercial model and both a film and TV actor; Marina Benipayo, a former Binibining Pilipinas title holder and represented the country in Miss World and currently a mentor at School of Fashion and Arts (SoFA); Leeroy New, a production designer for feature and short films, for music videos and for theater productions as well; and the chairman of the board of judges is Joey Enriquez, the president of Charter International Incorporated, the makers of the successful Filipino shoe brands for women—Figlia.

‘My Beautiful Sole’ is co-presented by SM Megamall, Wacom Philippines, Yoshinoya, Traffic Footwear, and Red Root Artists Cooperative.


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