On Thursday, July 24 at Annabel’s on Tomas Morato Avenue, BUM, the country’s next top apparel brand for today’s generation presented its latest brand ambassadors, from the hit GMA Telebabad series that airs daily, titled ‘Niño’—Miguel Tanfelix and Bianca Umali.
BUM chose the two teen stars for the merits of what they have achieved as young stars. Both Tanfelix and Umali consistently project wholesome personas on and off screen.
Miguel rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Bianca, on the other hand, being an orphan didn’t hinder her to fulfill her late parents’ wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent.
Tanfelix, now 15 years of age was the Young Pagaspas in Kapuso’s other top-rating fantaserye called ‘Mulawin’ in 2004. While Umali, 14, was a former host and performer in ‘Tropang Potchi’ since 2009 till 2013.
Miguel and Bianca inked their contract on the said date with the presence of two GMA Artist Center talent managers—Vic del Rosario and Tracy Garcia as well as BUM’s VP for Finance and Marketing—Nathan Atienza,