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Miguel Tanfelix, Bianca Umali: BUM’s Latest Addition to its Roster of Brand Ambassadors


On Thursday, July 24 at Annabel’s on Tomas Morato Avenue, BUM, the country’s next top apparel brand for today’s generation presented its latest brand ambassadors, from the hit GMA Telebabad series that airs daily, titled ‘Niño’—Miguel Tanfelix and Bianca Umali.

Took a memento pose with two of BUM's latest addition to the brand's celebrity endorsers--Miguel Tanfelix and Bianca Umali. Photograph by Rai Lacoste.

Took a memento pose with two of BUM’s latest addition to the brand’s celebrity endorsers–Miguel Tanfelix and Bianca Umali. Photograph by Rai Lacoste.

BUM chose the two teen stars for the merits of what they have achieved as young stars. Both Tanfelix and Umali consistently project wholesome personas on and off screen.

Miguel rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Bianca, on the other hand, being an orphan didn’t hinder her to fulfill her late parents’ wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent.

Tanfelix, now 15 years of age was the Young Pagaspas in Kapuso’s other top-rating fantaserye called ‘Mulawin’ in 2004. While Umali, 14, was a former host and performer in ‘Tropang Potchi’ since 2009 till 2013.

In the photo, (L-R): Tracy Garcia , GMA Artist Center talent manager is seen with BUM’s VP for Finance and Marketing—Nathan Atienza, Bianca Umali, Miguel Tanfelix, and another GMA Artist Center talent manager--Vic del Rosario inking the contract with BUM and the two teen stars. Photograph by Rai Lacoste.

In the photo, (L-R): Tracy Garcia , GMA Artist Center talent manager is seen with BUM’s VP for Finance and Marketing—Nathan Atienza, Bianca Umali, Miguel Tanfelix, and another GMA Artist Center talent manager–Vic del Rosario inking the contract with BUM and the two teen stars. Photograph by Rai Lacoste.

Miguel and Bianca inked their contract on the said date with the presence of two GMA Artist Center talent managers—Vic del Rosario and Tracy Garcia as well as BUM’s VP for Finance and Marketing—Nathan Atienza,

For more information about the brand, visit its official website BUMequipment.com.ph and follow its social media pages on Twitter, Instagram and Facebook.

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About JudeisHere

Writer-Editor-Facilitator, Creative Strategist-Marketer, Publicist and PR Practitioner, Publisher and Social Entrepreneur.

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