Given the thrust of BUM as it seeks to provide the most appealing collection for its intended audience—the Filipino teenagers of today, during the opening of classes; the leading apparel company that has earned its following for years now, is undoubtedly came up with three reasons for all Bummerz to be excited about—its #BUMBLACK2SCHOOL collection.
On a certain Chad Joyce’s pinterest page, features some of the most exciting fashion stuff in black, which BUM probably did imbibe the ‘vibe’ as well.
BUM takes pride in garbing the #BUMMERZ in comfortable style with charm and character combined. Items include easy-to-wear jeans coupled with tees and long-sleeved tops in eye-catching prints and patterns (think of ribcages with skulls and bones) and jeans that are distressed and in different washes.
First, the company consistently creates the ‘psyche’ for the young individuals to have the capacity of making a historical action by simply being able to express themselves freely. The collection guarantees all Bummerz to be ahead of the pack and be the coolest in the bunch in any school scene.
#BUMBLACK2SCHOOL collection includes a palette of black variations with shades of gray and white to signify a timeless and unique fashion sense with that needed ‘swag’. Such style is complemented with tops that carry youthful feel diffusing a more serious tone of gothic designs.
Most prominent items are the couple tees and the BFF teas.
Next is another surprise for Bummerz—the #BUMBLACKBOOK as their fashion guide to OOTDs for selfies.
Inside the pages of #BUMBLACKBOOK, Bummerz can find campus-appropriate fashion styles, ideal for teenage girls and guys with an ultra-stylish and comfy selection of casual tops such as tees, pullovers and hoodies. There are also pairs of joggers or denim pants created to add more excitement with details like rips, patches and stitching.
The unique collectible style book comes in both handy-style and hard-bound. #BUMBLACKBOOK can be availed for a single or regular purchase worth Php1200 in all #BUMboutiques nationwide.
Hurry, this item is for a limited offer only, it is avaialble while supplies last. Shop and get a copy of the #BUMBLACKBOOK today!
Lastly, its biggest leap is to bring together #NashAguas’s partner in his recently concluded youth-oriented hit series on Kapamilya network—no other than, Alexa Ilacad as the newest addition to BUM’s youth ambassadors.
Ilacad was formally welcomed as the latest acquired endorser at a formal announcement held on at the Oak Ballroom of Sequoia Hotel, 91-93 Mother Ignacia Avenue corner Timog Avenue, Quezon City, on May 28.
Aguas surprised Ilacad by appearing in the middle of the function with bouquet of flowers to greet and formally welcome his onscreen partner to the #BUMFamily.
Ilacad is among the youth ambassadors of the brand, along with Ella Cruz, Jane Oineza, Nash Aguas of Kapamilya network as well as Bianca Umali and Miguel Tanfelix of Kapuso network.