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Advertising, Beauty and Health, Event

Alex Gonzaga: Proactiv’s First Filipina Face


MANILA, Philippines – On Tuesday, September 29, the 27-year-old actress-comedienne and a loyal user of Proactiv for six years now—Alex Gonzaga was launched as the first Filipina face of the said skin care product at Buddha-Bar Manila, Picar Place Residences, Kalayaan Avenue, Makati City.

Gonzaga is Proactiv's First Filipina Face. Image courtesy of Proactiv Philippines.

Gonzaga is Proactiv’s First Filipina Face. Image courtesy of Proactiv Philippines.

According to Gonzaga, it was her male cousin who introduced her to use Proactiv. She was in the US back then and tried the product out of desperation to find a quick treatment for her skin getting into a breakout.

As a celebrity and living a quite stressful life due to long hours of tapings, shootings and never-ending mall shows plus the heavy makeups that her face has to endure; Proactiv solution has been a big help in maintaining her skin fresh and healthy-looking. She guarantees that with the said product, the mild formulation gently exfoliates the skin (including hers), removes excess oil and delivers powerful acne-fighting medicine.

Since then, whenever she encounters friends, workmates, or acquaintances in and out of the entertainment industry who have skin problems, she easily recommends Proactiv.

“She is beautiful, spontaneous and hip, making her perfect for the brand,” says Mari del Rosario, general manager of Proactiv Philippines.

Alex promotes Proactiv 3-Step System as a daily skin care routine, which consists of Renewing Cleanser (an oil-free, soap-free medical exfoliating cleanser that eradicates acne-causing bacteria), Revitalizing Toner (a refreshing alcohol-free toner that refines and purifies pores), and a feather-light, invisible medicated treatment called Repair Treatment.

Proactiv is now available at Watsons nationwide with a 30-day kit and a 60-day kit, respectively.

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