BUM, the 2014 Global Brand Awardee as Number One Teen Fashion Apparel is supported well by its five teen-celebrity endorsers from two of the country’s leading television networks’ artists—Kapuso and Kapamilya via its latest collection #BUMBlackRevelry.
In time for the Holidays, the said collection maybe dubbed as fierce and is one in celebrating the festivities for the upcoming season; making the teens’ choice of color—black as fashionably beautiful and sensibly radical; as it symbolizes ‘revelry’ on different levels. It is daring but appealing to most of the youth today who are also known to be as the Millennials.
#BUMBlackRevelry is unpredictably exciting in its styles and designs, which are well-loved by the brand’s teen-celebrity ambassadors—the NLex tandem of Nash Aguas and Alexa Ilacad, Ella Cruz, and the BiGuel tandem of Bianca Umali and Miguel Tanfelix. Each of the pieces in the said collection resonates with the traits of the teen-celebrity ambassadors, who belong to the Generation Y-ers.
Also, the latest Holiday collection best represents how the youth of today perceives, acts or moves and even expresses their thoughts about fashion and all. What’s noticeable in this collection is the camouflage accents on shirts, jackets and pants; redefining the fabric with a mottled design usually comes in shades of green and brown.
Camouflage accents in the latest #BUMBlackRevelry is quite a reflection of how today’s generation can easily embrace the changes in society particularly in fashion.