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Aljur promotes his 4 Indie Flicks, a Brand Endorsement


The year 2016 looks quite promising and busy for StarStruck Season 4 ‘Ultimate Hunk’ and GMA Artist Center talentAljur Abrenica as he finished and all his four independent films are set for release and a sporting brand chose him to be as an endorser; which were revealed in an intimate bloggers’ conference at Tweedle Book Café on Scout Gandia, Quezon City on Wednesday, March 16.

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Abrenica posed before the selected bloggers prior to answering the questions thrown at him.

Abrenica, over the years have become mature in his portrayals of roles assigned to him and has become more adventurous in taking on projects.

His Two Most Challenging Roles.

The supposed to be entry to the 2015 Metro Manila Film Festival, but backed out—the film titled ‘Ang Hapis at Himagsik ni Hermano Puli’ is about the founder of Cofradia de San José (Confraternity of St. Joseph), which was composed of Indios, and came to be known to his followers as Hermano Puli or Pule short for Apolinario de la Cruz (July 22, 1814 – November 4, 1841 or ‘Brother Puli’. As Puli, he led a major revolt against Spanish rule of the Philippines based on a struggle for religious freedom and independence.

While his character for ‘Expressway’, a film entry for ‘Sinag Maynila Independent Film Festival, which is happening on April 21-26 in SM Cinemas—he took on a role of Morris, a neophyte hitman, a trigger-happy, sadist who yearns to impress the syndicate boss and is partnered with a syndicate old-timer named Ben needs to do one last assignment before the boss he works for grants him his much delayed retirement. According to Aljur, to prepare for the role—to psyche himself up—he had to interview a real-life-hired-killer. The film is his reunion with Ato Bautista as his director after another film—‘Mabalasik’.

Two Other Films—‘EDSA’ and ‘Mabalasik’.

‘EDSA’ is something that is close to 2009 and 2012 Sexiest Filipino Man’s (Ranked 1 and 2) heart because it is a reunion project for him and his batchmate in StarStruck Season 4, the actor’s co-Top Four winner—Kris Bernal. Both play Jun, a snatcher and Carla, a nurse, respectively. The film is directed by Alvin Yapan and had its release in time for the 30th year anniversary of the People Power Revolution.

But with ‘Mabalasik’, he is joined in by another equally hot actor, also a Kapuso talent—Rocco Nacino. In this film, Abrenica assumed the role of Elias Obrero as the predator thief while Nacino is the newlywed cop, who is hunting the former for the death of his godfather. Ato Bautista directed the said movie, which was filmed prior to ‘Expressway’.

#AljurAbrella’s Latest Endorsement.

Every year, the actor has his goal of having at least one endorsement and this 2016, PUMA Philippines signed him up to be the image of the sporting brand to launch its campaign for Ignite Ultimate Shoes.

Aljur shared that his first encounter with the said brand was his dream of becoming a soccer play, but the sport isn’t just for him. His being the StarStruck Ultimate Hunk title made the brand to get him to represent PUMA. He is mainly going to promote the running, fitness and training segment of the said brand.

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About JudeisHere

Writer-Editor-Facilitator, Creative Strategist-Marketer, Publicist and PR Practitioner, Publisher and Social Entrepreneur.

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