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Advertising, Arts, Fashion, Music, Uncategorized

Ex B signs up with RRJ


The Ex Battalion or Ex B for short, a Filipino hip hop collective known for their hit single, ‘Hayaan Mo Sila’ which peaked as number two in the Philippine Billboard’s Top 20 hits; and the group is the latest brand ambassadors of Rough Rider Jeans or RRJ; as they recently signed up with the said brand on Thursday, March 15 at Ai Sarap Express on Sgt. Esguerra corner Mother Ignacia, in Diliman, Quezon City.

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According to the fashion lifestyle brand, the group members were chosen to be the latest ambassadors since their group’s image have embodied and have resonated with the brand’s tagline: ‘Live Your Style’.

Elijah Wood once said, “I think being different, going against the grain of society is the greatest thing in the world.”

Because of the unique talents of Ex Battalion members—they were able to have their other song peaked, ‘No Games’ reached number 10 also in the Philippine Billboard. The collective was originally formed as a musical group by Bosx1ne, who mostly writes the hooks of each of their songs and Flow-G. Later members include JRoa, an Internet sensation; Jon Gutierrez, who is also known as the ‘King Badger’; Emcee Rhenn, Brando, KentMNL, Bullet-D and Mckoy.

The collective gained prominence nationwide after releasing several hit songs.

To date, they are dubbed as the most successful hip-hop collective in the country in the mainstream with their music video hits counting to almost three hundred million on YouTube. Following the departure of JRoa, who recently changed his screen name to John Roa, the collective released their hit single that debuted in the Philippines’ Top 20 chart and landed in number five spot.

Comedy Concert Queen Ai-Ai delas Alas is the newest manager of the group. After signing up with Ms. delas Alas, offers came their way. In fact they are thrilled to do a US Tour soon.

In their collaboration with RRJ, one member shared: “Our swag, color coordination, that’s all going to be seen in our fashion collaboration with RRJ. We will have limited edition items which we will be working with them soon. We want to make our name right, we talk about it, we don’t want to fight, we started in an amateur rap contest, knew each other, we were in different groups but happen to know each other so we formed as Ex members of previous groups.”

 

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