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Ai-ai delas Alas is the ‘Ace’ of HOBE


QUEZON CITY, Philippines—On Wednesday, July 25, Martina Eileen Hernandez delas Alas-Sibayan, one of the country’s box-office stars continue to shine not just in films and television, but has continually conquered the advertising world as she recently renewed her partnership with Marikina Food Corporation, the manufacturer of HOBE, the brand name for quick cook noodles.

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Present in the said contract signing was Bobby Co, president and CEO of Marikina Food Corporation.

For the four years that delas Alas has been the face of HOBE, the company has managed to rake in sales returns, which made the management decide to continue forging its alliance with comedy actress for the fourth time.

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Apart from Ai-Ai’s favorite HOBE Special Bihon that is made of using state-of-the art production processes from only the finest-milled cornstarch; there is also Golden Me Bihon (Budget Pack), Hobe Pancit Luglug or Palabok, Hobe Express Instant Bihon (with variants of Chicken Guisado, Seafood Guisado and Oriental Guisado), Hobe Pancit Canton, and Hobe Misua (Chinese Somen).

Of all the successes that Ai-Ai has right now—having been married to Gerald Sibayan, she has shows on GMA Kapuso Network—Sunday Pinasaya and The Clash. She also has a film entry to the 2018 Cinemalaya via School Service.