In its vision to redefine the entertainment landscape anew and provide viewers with compelling content[s], on July 12, Friday at Common Ground BGC, Southeast Asia’s leading entertainment streaming service–iflix announced its partnership with one of the country’s biggest multimedia companies–Viva Communications Incorporated. The deal promises a unique understanding of Filipino creativity that Viva has for many years as well as the expertise in reaching a wider audience via iflix‘s streaming platform.
In its first phase, Viva’s extensive library of film classics, modern indie pieces, live concerts, and series will be available on both iflix’s FREE and VIP tiers. Also, a wide selection of Hollywood flicks and K-dramas (dubbed in Filipino) are set to premiere on iflix’s platform. Its second scope and quality of available content promise to stay true to Viva’s tagline ‘Iba ‘pag Viva!’
On a macro scale, both have set the wheels in motion for a series of collaborations, intending to complete 30 films and nine series over the next three years. To top off the list, Viva is looking to international shores, with iflix’s help. Upcoming projects in Indonesia and Malaysia featuring Filipino and local talents are in the works.
Since iflixFREE was launched in mid-2018, iflix Philippines co-founder and country manager, Sherwin dela Cruz showed the event’s attendees with a sneak peek into what iflix has been up to in recent months. It included the release of several iflix Original productions like the second season of Hoy! Bibig Mo and the full-length film Mystified.
The new direction in delivering content has led to iflix PH with an average base of 3.2M monthly active users.
Also, iflix co-founder and chairman, Patrick Grove shared with the audience how the iflixxViva came together and how it will change the way users binge-watch with the contents Viva is bringing to the platform. He also expressed his excitement over the projects the two companies will be embarking together over the next three years. Viva Communications’ COO and president Vincent del Rosario echoed Grove’s enthusiasm, as Viva team is looking forward to working with iflix on delivering quality Filipino content and showcasing local talents to its users both here and abroad.
iflix co-founder and group CEO, Mark Britt wrapped up the evening’s excitement as he led the toast to the partnership. The four gentlemen onstage were joined by iflix PH head of content and marketing, Georgette Tengco; Viva’s president and COO for Viva Artists Agency, Veronique del Rosario; and SVP for content creation and development, Val del Rosario.
The evening ended on a high note via a special performance by multi-talented actor-singer Matteo Guidicelli. Sam YG (who is also the host of Hot Ones Philippines on iflix) hosted the said affair.
Mars Ravelo‘s Darna had several incarnations. On Philippine television, GMA-7 was successful in mounting two Darnas. First, it was Angel Locsin in 2005. The show had high ratings and the pilot week averaged at 50.08%, and its highest rating was 52.1%. Four years later (2009), it was Marian Rivera‘s turn to take on the iconic Filipino female superhero.
But when the license for Darna went to ABS-CBN 2, Locsin was considered to reprise her role. Due to her back injury, she was compelled to resign.
In 2017, after the long wait, Liza Soberano was chosen to succeed Locsin. However, almost a year after the announcement, the 21-year-old Fil-Am Star Magic artist withdrew from the film project due to another injury. But just today, a 20-year-old rising female star, Jane De Leon was revealed as the new Darna.
De Leon is no newbie in acting since she has appeared in films like The Debutantes (2017) and Walwal (2018), respectively. She played the younger sister of Jericho Rosales in the TV series, Halik.
Basketball game ranks number one in the Philippines’ most favorite sports ahead of boxing. Thus, Go For Gold, a sports corporate social responsibility (CSR) project of Powerball Marketing and Logistics Corporation, the licensee of Philippine Charity Sweepstakes Office (PCSO) for Scratch It is campaigning for Guinness World Record Attempt for most people dribbling basketball simultaneously.
Go For Gold will lead the attempt. It will gather over 10,000 individuals from all over the country and will break the previous world record of United Nations Relief and Works Agency (UNRWA). On Sunday, July 21 at the SM Mall of Asia Concert Grounds, the momentous event will happen.
Also, the program aims to promote nation-building through sports development and creating ways to encourage young individuals to pursue excellence through physical literacy.
In 2010, it was in Rafah, Gaza Strip, Palestine, when 7,556 people assembled and took part in the dribbling activity. They set the world record then. Exactly nine years later, the Philippines will attempt to beat the record.
On June 27, the upcoming event kicked-off with a press launch with Jay Montelibano of Viva Entertainment, John Roa (the singer who sang its theme song), and Jeremy Go the PMLC Vice President for Marketing were in attendance.
On the day of the event, Scratch It ambassadors and Indak lead stars Nadine Lustre and Sam Concepcion will perform live along with some of the country’s hitmakers, such as Karencitta, This Band, ALLMO$T, and John Roa.
Go For Gold will give away kits containing freebies to the attendees on the day itself. Interested parties can now pre-register and join the Guinness World Record Attempt for FREE!
To register and for more information, please visit: its official site on www.goforgoldworldrecordattempt.com.