To most people, the word ‘vice’ has a negative connotation or definition. It means a bad habit or even described as a horse, which probably the singer-comedian-host-turned entrepreneur Vice Ganda has capitalized on his successful showbiz career as well as his Vice Cosmetics that made a Guiness World Record-holder.
In September of this year, Vice Ganda or Jose Marie Borja Viceral in real life mounted the Ganda for All Music Festival at the Smart Araneta Coliseum and together with his fans and an estimated of 6,900 people in attendance—they broke a world-record for the largest gathering of people applying lipstick at the same time. Two months later, on November 18, Vice Ganda opened the flagship store of his Vice Cosmetics at Market Market.
During the opening, thousands of people witnessed and flocked to the store and the comedian and TV host, who recently won the 4th RAWR Awards as Favorite TV Host did not fail to draw such a huge crowd inside the said mall.
Maymay Entrata and Kisses Delavin: Vice Cosmetics’ Faces.
When asked who chose Maymay Entrata and Kisses Delavin as the official face of Vice Cosmetics, he said, “The very reason that the two young female stars were chosen—it’s because of the two fit the face of today’s young girls.”
He described the two young female stars; after their Pinoy Big Brother: Lucky 7 edition stints, they both perfectly represent the young ladies of this present generation. Entrata from a simple beginnings and who possesses that ‘morena’ (brown) complexion and Delavin who was raised in a more comfortable lifestyle and has that flawless and fair skin could very well gravitate with the beauty brand’s intended market.
Vice Ganda is glowing these days.
Due to Vice Ganda’s rumored special friendship with Calvin Abueva, a Filipino professional basketball player for the Phoenix Fuel Masters of the Philippine Basketball Association (PBA)—the question was thrown at him if there is a chance that what they both have at the moment will blossom into something deeper.
The host of Ganda Gabi Vice was quick to reply, “We are happy.” Nothing followed and the press fell silent and didn’t pursue any longer.
What’s notable is that, Abueva’s grandmother is fond of him. Whenever he and Calvin go on a date, he usually wears either of the two of his favorites—Severe, a Good Vibes Matte Lipstick and Phenom, a Phenomenal Liquid Lipstick.
Spreading Beauty as a Vice.
After the TV host and entrepreneur underwent a depression, which made him want to stop doing what loves to do; but through his two friends—Regine Velasquez and Ogie Alcasid, he realized that’s it’s ‘the devil’ that was playing with his mind, so that it will bring him down and make him think negative. Since then, he fought and vowed to always stay positive. Vice Cosmetics is one outlet and his way of reaching out to people especially to women, those gay men who are being discriminated by society to choose to live and stay positive in and out, which translates to being beautiful.
He added that the tagline of Vice Cosmetics suggested such concept, “Kaya nga ‘Ganda for All’ (It means beauty for all regardless of whoever the person is).”
Filipino film and television actor, musician, model and producer, the Fernando Poe Jr. Memorial Awardee at the 63rd FAMAS—Piolo Pascual in partnership with Sun Life-Philippines lead the advocacy run called SunPIOLOgy 2015, which is slated on November 28 at the routes of the Fort Bonifacio’s newly-opened McKinley West of Megaworld Properties.
The event was launched on October 5 at Max’s Restaurant on Scout Tuason, Quezon City.
On its seventh year, the run is dedicated to the fight diabetes and making the country as an emergency hotspot of the said disease, affecting more than four million Filipinos (apart from the undiagnosed) nationwide.
Pascual will lead other Star Magic celebrities in this said event and its beneficiaries include the Institute of Studies on Diabetes Foundation, Inc. (ISDFI), Lingkod Kapamilya and Hebreo Foundation.
The said fun and fund-raising run has a new category called Golden Kilometers or GK (P600); it’s a 1K distance that can be enjoyed by those in their 50s and up. Participants have the options to choose to run in 500-M Kids Dash (P350), 3K (P700), 5K (P800) and 10K (P900).
Registration begins online from October 12 at SunPIOLOgy.com.
Piolo is also Sun Life ambassador along with his son Iñigo Pascual and the founder of Hebreo Foundation.
MANILA, Philippines – On Tuesday, September 29, the 27-year-old actress-comedienne and a loyal user of Proactiv for six years now—Alex Gonzaga was launched as the first Filipina face of the said skin care product at Buddha-Bar Manila, Picar Place Residences, Kalayaan Avenue, Makati City.
According to Gonzaga, it was her male cousin who introduced her to use Proactiv. She was in the US back then and tried the product out of desperation to find a quick treatment for her skin getting into a breakout.
As a celebrity and living a quite stressful life due to long hours of tapings, shootings and never-ending mall shows plus the heavy makeups that her face has to endure; Proactiv solution has been a big help in maintaining her skin fresh and healthy-looking. She guarantees that with the said product, the mild formulation gently exfoliates the skin (including hers), removes excess oil and delivers powerful acne-fighting medicine.
Since then, whenever she encounters friends, workmates, or acquaintances in and out of the entertainment industry who have skin problems, she easily recommends Proactiv.
“She is beautiful, spontaneous and hip, making her perfect for the brand,” says Mari del Rosario, general manager of Proactiv Philippines.
Alex promotes Proactiv 3-Step System as a daily skin care routine, which consists of Renewing Cleanser (an oil-free, soap-free medical exfoliating cleanser that eradicates acne-causing bacteria), Revitalizing Toner (a refreshing alcohol-free toner that refines and purifies pores), and a feather-light, invisible medicated treatment called Repair Treatment.
Proactiv is now available at Watsons nationwide with a 30-day kit and a 60-day kit, respectively.