This category contains 10 posts

Introducing MAGIC Protein Treatment: A Professional Smoothing Solution

QUEZON CITY, Philippines–On January 29, Binondo Beauty Supply recently introduced its newest product, MAGIC Protein Treatment, a professional smoothing solution at Luxent Hotel. The celebrity endorser for the said product is no more than Fanny Serrano


MAGIC comes with a 1000ml clarifying shampoo, 1000ml protein hair treatment, three bottles of 300ml sulfate-free shampoo, and three bottles of moisture protein conditioner. The package is sold at Php7000 for salon owners to avail of.

The Big Bosses of Binondo Beauty Supply with its Celebrity Endorser.

The Big Bosses of Binondo Beauty Supply with its Celebrity Endorser. (L-R): Edz Santos, marketing manager; Fanny Serrano, celebrity hairstylist and endorser; Ann Marie Cello, board member of BBS; Rodney Palaginog, president of BBS; and Malcom Mesina, chairman of BBS.

According to Edz Santos, Binondo Beauty Supply’s marketing manager, the product is the best choice over a Brazilian treatment. Being treated with such a solution is safe and healthy at the same time.

“Hindi siya masakit sa mata, sa ilong at sa lalamunan.”

MAGIC is 0.00% formaldehyde. It is good for both the hairdressers and the client. It contains natural acai and cocoa oils. 

Serrano highly recommends this product because it’s unlike the previous existing Keratine treatments, which are dangerous to one’s health.

To learn more about MAGIC Protein System, log on to Binondo Beauty Supply’s facebook page or its official website.


Tyra Rae Florito Goldman: A Hopeful Filipina to bring the Second Top Model of the World Crown

After the two-succeeding victories of sort of Mutya Pilipnas queens in the international beauty pageant stages, Cyrille Payumo as Miss Tourism International 2019 in November and April May Short as one of the Top 12 in the World Top Model in December last year, another Muyta, Tyra Rae Florito Goldman will compete in Top Model of the World on January 24.


From L-R: Goldman with Cyrille Payumo, Miss Tourism International 2019 and April May Short, Top 12 in the World Top Model.

A US-born and a Cebuana by heart, Goldman is only 18 years of age and towers at five feet and nine-and-half tall.


Goldman in a glamour shot. Photograph courtesy of Mutya Pilipinas facebook page.

Though a first-timer in beauty pageants, she exhibits the aura of a real confident beauty queen. Her presence exudes the makings of a seasoned and accomplished beauty queen. She dreams of becoming a doctor someday. 


Goldman will vie in the international search for the ultimate model, where a Filipina Michelle de Leon succeeded the title in 2006 after the titleholder from Brazil Natália Guimarães resigned to take part in the 2007 Miss Universe. The pageant started in 1993 in Miami, organized by the Globana Group. It is now owned and managed by the World Beauty Organization.

Top Model of the World is now in its 27th edition. The pageant is going to be held at Meraki Resort in Hurghada, Egypt. The Philippines hopes to produce another Filipina to win the prestigious title in the person of Goldman. The current titleholder is Janet Leyva of Peru.

BeautyWise: A Brand backed by Powerful Testimonials

In the health and beauty business, the competition is becoming too stiff, but BeautyWise on its second anniversary, it has proven the efficacy of beauty products. It continues to grow its sales as well as the users who patronize and promote the products.

JNJ Beauty Essentials is the maker of the said brand. Its products provide noticeable results and poised in the market with competitive pricing against other skincare brands.


JNJ Beauty Essentials CEO is Josephine Tapulgo. Photograph courtesy of Josephine Bonsol.

According to the chief executive officer (CEO) Josephine Tapulgo, their products have helped a lot of Filipino women to have the entrepreneurial mindsets. Recently, on December 2 at the Okada Ballroom, BeautyWise celebrated its second year and Moppa CosmeticsPH’s first year of bringing beauty products all over the country.

BeautyWise has these popular and best-selling beauty products in three effective packages or sets: Rejuvenating Set, Anti-Melasma Set, and RejuvLite Set.

Rejuvenating Set

Anti-Melasma Set.png

Rejuvlite Set

To check products, click here!

For more details about, BeautyWise, visit its official website or its official facebook page.