This category contains 25 posts

Daniel Padilla endorses Shawarma Shack

One of Kapamilya’s prized jewels—the King of Hearts, an actor and recording artist Daniel Padilla as well as the real and onscreen partner of Kathryn Bernardo of the KathNiel tandem recently signed an endorsement contract with Shawarma Shack.

Daniel Padilla Shawarma Shack

Padilla takes pride in promoting this Proudly Pinoy company, which has grown its one food cart  concept to more than 300 stores nationwide  since its inception in 2015.

Like any Filipino, this comfort food has become an all-time favorite and Daniel is hooked with the its bestselling Shawarma Wraps and Rice.

Shawarma Wraps come in beef or chicken served in a warmed pita bread with cucumber, tomato, onion and three sauces; (according to the customer’s preferences) and Shawarma Rice meals come either in beef or chicken and served with cucumber, tomato, onion and three sauces as well.

KathNiel with Shawarma Shack

Shack boasts of its 60 company-owned branches and 290 franchisees. The company is committed to providing quality products and services to all its customers and making its buy-one-take-one concept a forever come-on, too. It is also the company’s vision to delight the Filipino foodies with a delightful and affordable fusion of Filipino-Mediterranean cuisine.

The brains behind the successful brand are Walther Uzi Buenavista, the president and CEO and Patricia Buenavista, the vice-president.



Ai-ai delas Alas is the ‘Ace’ of HOBE

QUEZON CITY, Philippines—On Wednesday, July 25, Martina Eileen Hernandez delas Alas-Sibayan, one of the country’s box-office stars continue to shine not just in films and television, but has continually conquered the advertising world as she recently renewed her partnership with Marikina Food Corporation, the manufacturer of HOBE, the brand name for quick cook noodles.


Present in the said contract signing was Bobby Co, president and CEO of Marikina Food Corporation.

For the four years that delas Alas has been the face of HOBE, the company has managed to rake in sales returns, which made the management decide to continue forging its alliance with comedy actress for the fourth time.


Apart from Ai-Ai’s favorite HOBE Special Bihon that is made of using state-of-the art production processes from only the finest-milled cornstarch; there is also Golden Me Bihon (Budget Pack), Hobe Pancit Luglug or Palabok, Hobe Express Instant Bihon (with variants of Chicken Guisado, Seafood Guisado and Oriental Guisado), Hobe Pancit Canton, and Hobe Misua (Chinese Somen).

Of all the successes that Ai-Ai has right now—having been married to Gerald Sibayan, she has shows on GMA Kapuso Network—Sunday Pinasaya and The Clash. She also has a film entry to the 2018 Cinemalaya via School Service.

Living Water celebrates 13th Year with Piolo Pascual as its New Face

Leonardo da Vinci’s words hold true till this very day, “Water is the driving force of all nature.”



Having this in mind, Living Water System, Inc. (LWSI), as a corporation is now on its 13th year and from a sole proprietorship business—it has grown by leaps and bounds with a strong 4, 876 units and franchisees nationwide; and in connection with the celebration—it also launched its new endorser—the Filipino film and television actor, musician, model, and producer—Mr. Piolo Pascual.

The anniversary celebration along with the signing of contract with Mr. Pascual and his public appearance was held on Wednesday, November 8 at Crowne Plaza Manila Galleria.

Pascual as the newest brand ambassador is but fitting to reflect the tagline ‘Brighter, Better and Bolder’. As an artist, Pascual also tried venturing into a lot of things that challenged him to be a better version of himself. In fact, the actor is convinced with the way how LWSI had grown and conducted its business through the years. He is even thinking of reviving the water refilling stations that his family used to have back then.

As a company, LWSI has introduced so many ‘firsts’ such as Alkaline Water, Oxygenated Water and Hydrogen Rich Drinking Water. Being engage in the water business—they are not just giving people clean and safe drinking water, but also the choice to what they want to prefer to buy. Also, it opens the doors for Filipinos to be empowered through entrepreneurship. The company has successfully designed a good program for franchising.