In its vision to redefine the entertainment landscape anew and provide viewers with compelling content[s], on July 12, Friday at Common Ground BGC, Southeast Asia’s leading entertainment streaming service–iflix announced its partnership with one of the country’s biggest multimedia companies–Viva Communications Incorporated. The deal promises a unique understanding of Filipino creativity that Viva has for many years as well as the expertise in reaching a wider audience via iflix‘s streaming platform.
In its first phase, Viva’s extensive library of film classics, modern indie pieces, live concerts, and series will be available on both iflix’s FREE and VIP tiers. Also, a wide selection of Hollywood flicks and K-dramas (dubbed in Filipino) are set to premiere on iflix’s platform. Its second scope and quality of available content promise to stay true to Viva’s tagline ‘Iba ‘pag Viva!’
On a macro scale, both have set the wheels in motion for a series of collaborations, intending to complete 30 films and nine series over the next three years. To top off the list, Viva is looking to international shores, with iflix’s help. Upcoming projects in Indonesia and Malaysia featuring Filipino and local talents are in the works.
Since iflixFREE was launched in mid-2018, iflix Philippines co-founder and country manager, Sherwin dela Cruz showed the event’s attendees with a sneak peek into what iflix has been up to in recent months. It included the release of several iflix Original productions like the second season of Hoy! Bibig Mo and the full-length film Mystified.
The new direction in delivering content has led to iflix PH with an average base of 3.2M monthly active users.
Also, iflix co-founder and chairman, Patrick Grove shared with the audience how the iflixxViva came together and how it will change the way users binge-watch with the contents Viva is bringing to the platform. He also expressed his excitement over the projects the two companies will be embarking together over the next three years. Viva Communications’ COO and president Vincent del Rosario echoed Grove’s enthusiasm, as Viva team is looking forward to working with iflix on delivering quality Filipino content and showcasing local talents to its users both here and abroad.
iflix co-founder and group CEO, Mark Britt wrapped up the evening’s excitement as he led the toast to the partnership. The four gentlemen onstage were joined by iflix PH head of content and marketing, Georgette Tengco; Viva’s president and COO for Viva Artists Agency, Veronique del Rosario; and SVP for content creation and development, Val del Rosario.
The evening ended on a high note via a special performance by multi-talented actor-singer Matteo Guidicelli. Sam YG (who is also the host of Hot Ones Philippines on iflix) hosted the said affair.
Competing head-to-head in the box office, which opened on Wednesday, June 27 in cinemas nationwide were the two films—the QCinema 2017 entry ‘The Write Moment’ and the 2018 American romantic-drama ‘Adrift’.
The former being a local production stars theater artist-turned comedic actor in mainstream films—Jerald Napoles with Valeen Montenegro as Dave and Joyce, respectively; while the latter as a foreign-distributed film features Shailene Woodley and Sam Claflin play Tami Oldham Ashcraft and Richard Sharp, which is based on a true story.
‘The Write Moment’ take the moviegoers to the kind of love story that Napoles’s character as Dave is a heartbroken writer who tries to get back with an ex-lover through his romantic comedy ‘hugot’ script but fails; he finds himself magically living-out the scenes he has written instead. He’s forced to follow everything verbatim-or else face being stuck in an existential loop of scenes that repeat over and over again. If Dave is trying to redo what he wants his love story to end up; Woodley after she woke up in the aftermath of the storm that she and her boyfriend Richard have gone through with 40-foot waves and 140-knot winds in the film ‘Adrift’, she has to find the strength and determination to save herself and the man she can’t see herself living without.
Both films offer love stories. Though, the four characters in the two films may have struggles that could be unexpected in most romantic-drama and romantic-comedy flicks. But what is more important is that they have loved and they fought for it.
iMANDALUYONG CITY, Philippines – At the Mactan Room of a luxury five-star hotel—Shangri-La EDSA, United Harvesters Incorporated recently held its Thanksgiving Luncheon at the same time launched its second year of ToFarm Film Festival on Thursday, August 25.
Present in the said event were the mother and main advocate of ToFarm—Dr. Milagros Ong-How, the festival director—multi-awarded international film and TV master director Maryo J. Delos Reyes, and the project director Rommel Cunanan.
The people behind the three winning films—‘Paglipay’, ‘Pitong Kabang Palay’ and ‘Free Range’ as well as the Jury Special Award for Outstanding Film—‘Pauwi Na’ and the two other film finalists—‘Pilapil’ and ‘Kakampi’ were also in attendance.
Delos Reyes, the festival director officially announced the opening of the second year of the festival. Though the mechanics haven’t changed; this year’s theme is ‘Planting the Seeds of Change’ and the new category for awardees for Best Child Performer are the new things to look forward to.
The first festival ran last July 13 to 19 and was extended the following week from July 20 to 27. It also had its Central Luzon run from August 24-30.
Six film finalists will still be chosen for the second year. Deadline for submission of entries is set on Friday, November 18 and must be sent to ToFarm Secretariat Office located on the 10th floor of Harvester Corporate Center situated at 158 P. Tuazon corner 7th and 8th Avenue, Quezon City.
For more information about the festival, contact (632) 7095001 to 02 or log on to ToFarm.org.
Related Link: ‘Paglipay’ wins big at ToFarm awards night