On May 17, athlete-singer-actor Matteo Guidicelli, in cooperation with Sun Life Asset Management Company, Inc. (SLAMCI), launched a series of vlogs (video blogs) at B Hotel in Quezon City. The vlogs aim to teach Filipinos about how investing can help make their #lifegoals come true.
To be financially free, it starts with a detailed plan and the willingness to commit to such plan. Though the vlogs, dubbed as ‘Make It Mutual’ with topics that are relevant to personal finance, such as growing one’s money, beating inflation and investing regularly—are geared to empowering Filipinos to be wise in managing and growing their finances.
The vlogs were created for the viewer to easily relate these to real life situations, the modules shall be demonstrated in themes familiar to them, like travel, fashion, and fitness, among others. All videos will be shared via social media to make it readily accessible.
This is not the first time that Guiicelli did a financial literacy campaign for SLAMCI. It was in November 2015 when he also supported SLAMCI’s campaign against investment scams and was dubbed as ‘Slam the Scam’. He was glad to be part of it in helping people from getting victimized by scammers like the pyramid scams.
And being a policy holder of Sun Life, it has opened him to be wiser with his finances and where to invest his earnings. He said that with the insurance advisors he has now, “They give me insights on what to invest in and what not to invest in.”
Apart from the insurance policy he insured himself with, he also got Sun Life’s Prosperity Card, which was launched August last year. The card is an investment worth Php5,000, which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. The first-of-its-kind in the market, it has revolutionized mutual funds investing in the country.
“With the prosperity card, it earned me six percent (6%), It is a good start for high school students to start with or the millennial these days to start investing via this card.”
In Cebu, last year, he also opened his restaurant business called Trattoria da Gianni, which is located in Banilad, Cebu City.
The ‘Make It Mutual’ campaign is just the first of Sun Life’s series of financial literacy initiatives this year. According to Sun Life Chief Marketing Officer Mylene Lopa, more will be launched in the coming days as Sun Life rolls out its Financial Independence Month campaign in June.
Sun Life Asset Management Company Incorporated (SLAMCI) launches its latest television commercial (TVC) on Prosperity Card that features the face of one of the country’s most in-demand male celebrities—Matteo Guidicelli.
The TVC shows two Matteos with strikingly opposite tactics: one tries to impress by bragging his material possessions—including a new phone and a credit card as opposed to the other woos her by promising a brighter future together with the help of the Sun Life Prosperity Card.
SLAMCI president Valerie Pama said, “This is exactly why we want Filipinos, especially the youth, to start investing some of their money in mutual funds,” Pama said. “Instead of using up all of one’s money on trendy items that will soon be replaced by a new fad, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in fun yet clear manner.
“We wanted SLAMCI’s new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it’s an easy and convenient way to start building one’s brighter future,” explained SLAMCI president Valerie Pama. “By investing in mutual funds, one can make his money work harder for him, as against simply leaving all of it in the bank.”
During its launch on August 19, the author of this entry—the blogger-writer won a Sun Life Prosperity Card. It is an investment card worth Php5,000, which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. The first-of-its-kind in the market, it has revolutionized mutual funds investing in the country.
To learn more about the Sun Life Prosperity Card and how you can start investing for a brighter future, visit sunlifeprosperity.com.ph.