In its vision to redefine the entertainment landscape anew and provide viewers with compelling content[s], on July 12, Friday at Common Ground BGC, Southeast Asia’s leading entertainment streaming service–iflix announced its partnership with one of the country’s biggest multimedia companies–Viva Communications Incorporated. The deal promises a unique understanding of Filipino creativity that Viva has for many years as well as the expertise in reaching a wider audience via iflix‘s streaming platform.
In its first phase, Viva’s extensive library of film classics, modern indie pieces, live concerts, and series will be available on both iflix’s FREE and VIP tiers. Also, a wide selection of Hollywood flicks and K-dramas (dubbed in Filipino) are set to premiere on iflix’s platform. Its second scope and quality of available content promise to stay true to Viva’s tagline ‘Iba ‘pag Viva!’
On a macro scale, both have set the wheels in motion for a series of collaborations, intending to complete 30 films and nine series over the next three years. To top off the list, Viva is looking to international shores, with iflix’s help. Upcoming projects in Indonesia and Malaysia featuring Filipino and local talents are in the works.
Since iflixFREE was launched in mid-2018, iflix Philippines co-founder and country manager, Sherwin dela Cruz showed the event’s attendees with a sneak peek into what iflix has been up to in recent months. It included the release of several iflix Original productions like the second season of Hoy! Bibig Mo and the full-length film Mystified.
The new direction in delivering content has led to iflix PH with an average base of 3.2M monthly active users.
Also, iflix co-founder and chairman, Patrick Grove shared with the audience how the iflixxViva came together and how it will change the way users binge-watch with the contents Viva is bringing to the platform. He also expressed his excitement over the projects the two companies will be embarking together over the next three years. Viva Communications’ COO and president Vincent del Rosario echoed Grove’s enthusiasm, as Viva team is looking forward to working with iflix on delivering quality Filipino content and showcasing local talents to its users both here and abroad.
iflix co-founder and group CEO, Mark Britt wrapped up the evening’s excitement as he led the toast to the partnership. The four gentlemen onstage were joined by iflix PH head of content and marketing, Georgette Tengco; Viva’s president and COO for Viva Artists Agency, Veronique del Rosario; and SVP for content creation and development, Val del Rosario.
The evening ended on a high note via a special performance by multi-talented actor-singer Matteo Guidicelli. Sam YG (who is also the host of Hot Ones Philippines on iflix) hosted the said affair.
Two of the country’s comediennes—Pokwang and Melai Cantiveros are brought together by Kapamilya Network in a new dramedy series titled ‘We Will Survive’ as Wilma and Maricel, which aired on Monday, February 29 on Kapamilya Primetime Bida slot before TV Patrol.
Pokwang and Melai as contest winners are also joined by two other winners of TV contests and have turned as stars as well—Bea Saw and Regine Angeles. The four will portray as friends with stories of struggles and triumphs, which the audiences will definitely resonate with.
In an exclusive interview, according to Mel Mendoza-Del Rosario, the show producer, the four friends’ common denominator is the videoke since it is their outlet whenever they find the need to have release of any emotional tension whatsoever.
She distinctly describes the four friends as: “Sa kanilang apat, Bea’s character is the well-off kasi mayaman ang asawa. Regine’s character has the videoke bar biz. Melai is an orphan and grew up with her grandmother which made her a spoiled brat at nakakaangat din sa buhay. While Pokwang has the most challenging situation in life; kaya nagpang-abot sila sa school hindi siya yearly nakaka-enrol. Ang interaction nila in reference to lovelife ay yung present sila sa lahat ng ‘highlights’ ng lovelife ng bawat isa. They share the important moments like proposals, break-ups, yun tipong they share the joys and heartbreaks.”
Since the show was shot in Legazpi with the Mayon Volcano as its backdrop—comparing the two comediennes to the province’s tourist attraction. Ms. Mendoza-Del Rosario described Melai and Pokwang as: “Si Melai ang similarity sa Mayon, nauuna ang damdamin na sumasabog bago mag-isip. Siya ang mas sumasabog na bulkan; warla kung warla pag-galit, baliw pag-in love. Siya ang Mayon na madalas may eruption.
“Si Pokwang naman mas serene at docile na Mayon; nagtatago sa ulap at perfect cone, Tahimik, kalma, mas may self-control, Kaya niyang i-set aside ang love and feekings para unahin ang needs ng pamilya. Perfect in the sense na gusto niya muna makitang maganda estado ng pamilya bago unahin ang sariling kapakanan at kaligayahan.”
The series is not the same feel as ‘Be Careful’, ‘Dream Dad’ and ‘Ningning’. It is best described as a dramedy and banking on friendship as its theme. In fact, the Network gambles on the team-up of Pokwang and Melai, who have never been lead stars in a television series since in the two stars have shown sincerity in acting for drama-themed shows like ‘Maaalala Mo Kaya’ episodes.
Mendoza-Del Rosario added, “Sana ito yung ma-achieve naming—yun bang sasakit ang ulo ng manonood sa kakatawa at kakaiyak.”
Apart from the dramedy as its unique selling point of the show, it also seeks to leave the televiewers the message of Filipinos being strong and resilient amid all challenges in life.
“Na kahit anong dagok sa buhay, go go go lang. Di lahat ng problema, baha, traffic, etc., sinasakyan lang ng Pinoy. Kahit anong problema o kalamidad, babangon tayo. We are a nation of survivors.”
Also in the show are Josh De Guzman, Carlo Aquino, Jeric Raval, Viveika Ravanes, Bing Davao, Alcris Galura, Maris Racal, Joshua Zamora, McCoy De Leon, and Vangie Labalan. It is directed by feel-good narrative director Jeffrey Jeturian.
One of the country’s phenomenal loveteam—‘LizQuen’ (short for Liza Soberano and Enrique Gil) is soon to hit the TV screens with a new romantic series titled—‘Dolce Amore’ (in English means ‘Sweet Love’) on Kapamilya’s Primetime Bida slot replacing the consistent top-rating series—‘Pangako Sa ‘Yo’ starting Monday, February 15.
Soberano breathes into the character of Serena, a lass raised in Italy by her adoptive parents. Despite the good life she enjoys, she seems not able to find peace without finding an important part of her true identity, which she feels is missing. On the other end, Gil is Tenten who also has the same struggles on his own life story as someone who grew up in an orphanage and is suffering from the pain of his real parents’ rejection.
Two different ‘worlds’ will collide as fate brought them together and will eventually find themselves that certain ‘bond’ and help them both find ‘meanings’ in their lives and fall in love in the process.
The two young stars will be reunited after their highly successful series—‘Forevermore’ that made the entire nation and even the Filipino communities around the globe go crazy as well as with their two hit romantic comedy flicks—‘Just the Way You Are’ and ‘Everyday I Love You’. Their upcoming series will have the kind of light feeling like that of ‘Forevermore’.
Matteo Guidicelli, a Kapamilya singer-actor will be the love triangle. He will play Giancarlo as Serena’s guy bestfriend who has secret admiration toward the lead female character. Also in the cast is seasoned and top caliber actress—Cherie Gil as Luciana, Serena’s adoptive mom.
Also included in the cast are: Ruben Maria Soriquez as Roberto (Serena’s adoptive dad); while Edgar Mortiz as Dodoy, Rio Locsin as Paps, and Kean Cipriano as Binggoy—are Tenten’s simple but loving adoptive family; Sunshine Cruz; Andrew E; and Frenchie Dy.
‘Dolce Amore’ will be directed by two of the country’s finest and blockbuster directors of romantic-themed films and TV series—Cathy Garcia-Molina and Mae Cruz-Alviar.