It has been Avon Rosales’s long time dream to make a comeback but this time it’s for her first love, and that is singing. Recently, she launched her single titled Hawak, which was Lexian Losley Avestruz, her aspiring director-friend.
According to Rosales’s, the core concept was Avestruz’s, both of them developed it through and along the process of its production, it was originally intended by the composer to make the song as a worship hymn until they both agreed that since they wanted to penetrate the mainstream audience–it evolved into an inspirational piece.
The song has become even more personal and its message can be relatable to a bigger audience.
Though its original intention is to highlight the Heavenly Father, which explains the title, which means grip in English or simply depicts the strong bond of God the Father toward His Son.
“I intently dedicate the song to both our parents whom can only give us that unconditional love in this world [perhaps similar if not close to the great love of our Father in heaven].”
She further highlighted that she used the father figure in the music video because she wanted to stress the authority and responsibility that the fathers in the world have.
As an artist and as a person, she described her life’s experiences are very similar to the relationship she has toward her father as what was depicted in the music video. She admitted that when she was still in her teenage years, she once took for granted the love of her parents.
“There was a time that I rebelled and I thought my friends or even my boyfriend were more important than my parents as to the point of becoming disobedient.
“But life makes it a point that humans (including me) had to go through lessons in the forms of trials or challenges. But what’s hard to face and bear is the fact that people change, but in the end, there are those people who will never leave but choose to remain by their sides.
“The message I also wanted to send out to the youth, to love their parents.”
Avon also revealed that the father-and-daughter relationship that was highlighted in the music video has semblance to her relationship with her father. The only difference is that her father is not a single dad because she still has a mom, too.
In fact, the music video has kind of reminded the time when she was heart-broken and she sought refuge in the arms of her dad. She hugged him. What she wanted to convey as well is that–children must not fail to express their love toward their parents.
Hawak is a pop rock track that is published through Viva Music Publishing Incorporated.
It is out via Spotify and all digital platforms. Its music video is also out on Viva Records Youtube Channel. Come June 28, Rosales’s second single will be released also under Viva Records titled Until Now. Two more songs will follow suit to be released Chances (Viva Records) and Maghihintay (Star Music) feat. by Lance Edward.
It’s the first day of the traditional nine-day novena Simbang Gabi, and what’s apt to celebrate the season is through a popular song and a Christmas classic by Franz Xaver Gruber’s Silent Night, which has been rendered in a totally different sound; an electronic upbeat version by Viva Artist Lance Raymundo.
According to Raymundo, “It was the result of a calculated risk. Viva arranged for a recording session with me and some musicians to do a Tony Bennet-Michael Bublé sounding rendition of Silent Night and it was originally just intended to be a facebook release for the holidays.
“But when they left me in the studio with all the musicians, I let my creativity flow and we ended up making this version, which was very far from the original plan. I knew it was a risk but I was also very confident about it. Sure enough, Viva liked it when we presented it and I got even more than I bargained for from a mere fb release, Viva decided to make it an official Christmas single and even produced an animated Lyric Video.”
The video was released on November 30 in all Digital Platforms. Currently it is being played in radio stations for the holiday playlist.
Listen to Raymundo’s Christmas single and make the season of love and generosity via Silent Night in a more festive way.